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Description

TrueTargeting, the audience targeting platform from Infillion, allows advertisers to connect with cookieless audiences through unique or proprietary data sets. With more than 275 ready-made segments that cover interests, buying intent, location visits, survey answers, and brand loyalty, the platform also provides tools for creating custom audiences. Advertisers can integrate their existing customer data, including CRM, CDP, email, loyalty lists, and point-of-sale information, to develop tailored segments and enhance their reach within a timeframe of 5 to 10 days. TrueTargeting leverages XGraph for immediate scaling, enabling advertisers to engage with users across all devices, impacting over 865 million people in the United States alone. The various audience types available encompass intent-based segments (reflecting recent visits that signify in-market behavior), interest-based segments (related to visits to specific location categories within the previous three to six months), predictive visit segments (which forecast the likelihood of visiting a place in the next month), and survey-based segments (derived from responses that indicate category preferences). Overall, this comprehensive approach helps advertisers effectively target and connect with their desired audiences.

Description

Discover new clients using myTarget, the self-service advertising platform by VK that captures 96% of the Russian advertising landscape. Enhance your business outcomes, boost sales, increase website traffic, drive app installations, or expand your audience reach. To create engaging advertisements for your target demographic, it's crucial to have a clear understanding of your ideal customer. You can build audiences based on various factors such as location, gender, age, interests, and income levels. Select the appropriate format for your advertising efforts. Incorporate a compelling title, a clear call to action, and visual elements like images or videos into your ad template. Once your advertisement is ready, launch it to attract new customers or encourage repeat business from existing ones. Consider initiating a targeted advertising campaign on myTarget, as setting up your account is quick and straightforward. If your agency is a legal entity that is not based in the Russian Federation, please note that a physical contract is not required. In this scenario, the representative of the advertising agency can accept the offer, which subsequently enables access to all features in the advertising office. Engaging with myTarget may open up new avenues for growth and customer retention in your business.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

ASTRAD DSP
AdMobiSpy
DoubleVerify
Experian Connect
Infillion XGraph
LiveRamp
Oracle BlueKai
Semasio
TransUnion Digital Business Profile
TransUnion TruVision
VK

Integrations

ASTRAD DSP
AdMobiSpy
DoubleVerify
Experian Connect
Infillion XGraph
LiveRamp
Oracle BlueKai
Semasio
TransUnion Digital Business Profile
TransUnion TruVision
VK

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Infillion

Founded

2008

Country

United States

Website

infillion.com/data/truetargeting/

Vendor Details

Company Name

myTarget

Country

Russia

Website

target.my.com

Product Features

Product Features

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Alternatives

Alternatives

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