TrueTargeting Integrations

Our focus is on ensuring that data is secure and effortlessly accessible for businesses. The Safe Haven platform enhances customer intelligence, facilitates large-scale engagement, and fosters innovative opportunities for business expansion. Designed for the contemporary enterprise, our platform grants comprehensive control over data access and usage through top-tier software solutions for identity management, activation, and data collaboration. You can harness data access to uncover valuable business insights and boost revenue, all while keeping strict oversight of how data is used. Effectively connect with your target audiences across various channels, platforms, publishers, or networks, while securely converting data between identity realms to enhance outcomes. Safeguard your customer information using cutting-edge privacy-preserving technologies and sophisticated methods that limit data movement, yet still allow for the generation of insights. In doing so, you empower businesses to thrive in a data-driven landscape while upholding the highest standards of data protection.

Consolidate and activate your data to effectively launch campaigns across various digital advertising platforms. Leverage data for tailored and relevant advertising that captivates and converts target audiences. Enhance your spending efficiency in programmatic advertising across both open web and social media platforms. During your campaign planning, identify new audiences or broaden your target demographic to boost overall campaign effectiveness. Utilize Oracle ID Graph to integrate third-party data from diverse marketing channels and devices, thereby widening your audience reach. Minimize inefficiencies and improve the purchasing experience by excluding recent converters from your campaigns using audience suppression reports. Additionally, delivery reports allow you to track the performance of your campaigns, enabling you to diagnose potential issues and ensure that the intended user profiles are reached accurately. Keeping a close eye on these metrics will ultimately lead to more successful advertising outcomes.

For media quality and performance data to be truly useful, it needs to be timely, clear, and capable of driving actionable insights. Media planners and traders require the ability to rapidly evaluate campaign effectiveness, resolve any emerging issues, and refine their advertising strategies. DV's advanced dashboard and reporting system enable this capability by delivering insights and controls that lead to improved results. The DV Pinnacle® platform serves as our comprehensive service and analytics hub. By utilizing DV Pinnacle®, advertisers can seamlessly access quality and performance metrics across various devices and buying platforms, including social media, which assists in transforming insights into practical actions. Additionally, DV offers its unique Authentic Ad™ metric, providing clarity on which advertisements were viewed by real individuals in a secure brand environment and within the specified geographical area, thereby establishing a clear standard of quality across all campaigns. Setting up your profile on DV Pinnacle® is a straightforward and user-friendly process. The intuitive dashboards present a clear overview of essential quality and performance indicators, while detailed reporting supports continuous assessment and enhancement of advertising efforts. This combination of features ensures that advertisers can consistently achieve their campaign objectives with confidence.

Accessing the credit report and score of potential clients or trusted individuals who have granted you permission can be invaluable in various situations, such as a landlord assessing a tenant, an attorney guiding a client, or a parent offering financial advice to a child. By utilizing Experian to check someone's credit report and score, you can trust that you are obtaining the data directly from the credit bureau rather than relying on potentially inaccurate sources like faxes or printed documents. This secure authorization process allows consumers to grant access to their credit information, which can streamline the experience and reduce paperwork. As a result, you can make informed decisions more swiftly, enhancing efficiency in your evaluations. Ultimately, this modern approach fosters better financial transparency and quicker decision-making.

TransUnion Digital Business Profile provides a centralized way for businesses to verify, update, and distribute their essential location details across the entire local search ecosystem. Using precise geo-coding and confidence scoring, the platform ensures each business profile is complete, accurate, and ready for discovery across 80+ search sites, apps, and navigation tools. Small businesses get a simple, fast method to publish their information online, while large chains benefit from robust bulk-management capabilities. Agencies and resellers can integrate the service into their offerings to drive measurable value for clients who depend on local visibility. Data licensers gain access to high-accuracy, real-time business data that meets enterprise standards. By eliminating conflicting or outdated information, TransUnion helps brands avoid customer frustration and lost opportunities. The platform is supported by direct, authorized partnerships with leading search platforms, ensuring that changes propagate quickly and reliably. With Digital Business Profile, organizations take control of how they appear everywhere customers are searching.

Achieve a more precise equilibrium between risk and opportunity by utilizing risk management solutions that pinpoint and manage the most suitable customers throughout the entire account lifecycle. Utilize distinctive data resources to evaluate the potential risks linked to providing products or services, while also identifying early indicators of collection or default risks. This approach allows for more assured engagement with the appropriate consumers and organizations, thereby promoting greater financial inclusion. By gaining a deeper understanding of consumers, it becomes possible to make more informed decisions regarding risk. Additionally, it enhances the ability to mitigate risks effectively, thereby safeguarding profit margins. Access to data can assist customers in the pre-delinquency stage, while also providing insights into the risks associated with extending credit, ultimately reducing the likelihood of defaults. This strategy not only aids in expanding approvals and refining pricing accuracy but also addresses risks tied to insurance underwriting through enhanced insights that promote sophisticated pricing. Furthermore, it allows for the optimization of coverage, pricing, and expenditure, leading to improved loss ratios and a more robust financial framework. This comprehensive approach to risk management ensures that organizations can thrive while maintaining a strong focus on sustainability and responsibility.

Semasio is a cutting-edge platform that enhances the effectiveness of advertising by integrating insights into human behavior, advanced semantic technology, and real-time predictive targeting. It provides a diverse array of products and services aimed at refining marketing tactics in an environment that prioritizes privacy. With both pre-packaged and tailored audience targeting segments, it allows marketers to execute highly precise and adaptable campaigns. By utilizing audience extension, Semasio enables brands to identify and engage potential customers who share similar attributes with their top clients, thereby broadening their market reach while maintaining high accuracy levels. Additionally, its contextual targeting features facilitate effective and privacy-conscious advertising by concentrating on the content that consumers interact with, eliminating the need for cookie-based tracking. The innovative contextual PLUS targeting function enhances this approach by predicting the most likely locations of ideal customers, merging audience data precision with the vast outreach capabilities of contextual targeting. Overall, Semasio stands out as a valuable tool for marketers seeking to navigate the complexities of modern advertising while upholding consumer privacy.

XGraph represents Infillion’s pre-established identity graph that spans multiple devices, designed to maximize reach and enhance addressability for the modern, connected consumer. By integrating accurate location data signals alongside distinct connected device identifiers, XGraph facilitates comprehensive audience segmentation and precise attribution. Drawing from Gimbal’s exclusive location panel and TrueX’s access to distinctive CTV audiences, XGraph boasts over 30% more CTV IDs compared to a typical digital graph, positioning it as one of the largest and most comprehensive cross-device graphs available on the open internet. This powerful tool links mobile, tablet, desktop, laptop, and connected TV devices to both individuals and households, all while adhering to a privacy-centric approach. Key features include universal frequency capping at the user level, audience extension, and lookalike modeling informed by user consumption patterns, along with sophisticated retargeting capabilities that span across devices. Additionally, XGraph's innovative framework allows advertisers to effectively tailor their campaigns to reach diverse segments of their audience, ensuring that marketing efforts are both impactful and respectful of user privacy.