Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Average Ratings 1 Rating

Total
ease
features
design
support

Description

TrueTargeting, the audience targeting platform from Infillion, allows advertisers to connect with cookieless audiences through unique or proprietary data sets. With more than 275 ready-made segments that cover interests, buying intent, location visits, survey answers, and brand loyalty, the platform also provides tools for creating custom audiences. Advertisers can integrate their existing customer data, including CRM, CDP, email, loyalty lists, and point-of-sale information, to develop tailored segments and enhance their reach within a timeframe of 5 to 10 days. TrueTargeting leverages XGraph for immediate scaling, enabling advertisers to engage with users across all devices, impacting over 865 million people in the United States alone. The various audience types available encompass intent-based segments (reflecting recent visits that signify in-market behavior), interest-based segments (related to visits to specific location categories within the previous three to six months), predictive visit segments (which forecast the likelihood of visiting a place in the next month), and survey-based segments (derived from responses that indicate category preferences). Overall, this comprehensive approach helps advertisers effectively target and connect with their desired audiences.

Description

Vector serves as a cutting-edge marketing platform that focuses on contact-based strategies to assist businesses in pinpointing and connecting with highly interested prospects, ultimately boosting lead generation and conversion success. It features site de-anonymization, which uncovers the identities of visitors to a company’s website, along with intent data at the contact level that sheds light on the behaviors and interests of potential buyers. Moreover, Vector empowers users to craft hyper-targeted advertising audiences, enabling businesses to effectively reach specific prospects across multiple channels. It also boasts seamless integration with widely-used tools like HubSpot, Salesforce, and Slack, fostering a smooth workflow for both marketing and sales teams. Transition away from traditional account-based marketing campaigns in favor of a more modern predictive scoring approach that focuses on individual contacts. Unlike outdated intent providers that merely identify which companies are in the market, leaving businesses and sellers groping in uncertainty, Vector illuminates the path forward with actionable insights and clarity.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Adobe Marketo Engage
Docusign
HubSpot CRM
HubSpot Marketing Hub
Infillion XGraph
Instagram Ads
Jira
LinkedIn Ads
LiveRamp
Meta Ads Manager
MongoDB
Observo AI
Oracle BlueKai
Outreach
Salesforce
Salesloft
Snapchat Ads
TransUnion TruVision
Userled
Zapier

Integrations

Adobe Marketo Engage
Docusign
HubSpot CRM
HubSpot Marketing Hub
Infillion XGraph
Instagram Ads
Jira
LinkedIn Ads
LiveRamp
Meta Ads Manager
MongoDB
Observo AI
Oracle BlueKai
Outreach
Salesforce
Salesloft
Snapchat Ads
TransUnion TruVision
Userled
Zapier

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

$399 per month
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Infillion

Founded

2008

Country

United States

Website

infillion.com/data/truetargeting/

Vendor Details

Company Name

Vector.co

Founded

2022

Country

United States

Website

www.vector.co

Product Features

Product Features

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Alternatives

Alternatives