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Description
TrueTargeting, the audience targeting platform from Infillion, allows advertisers to connect with cookieless audiences through unique or proprietary data sets. With more than 275 ready-made segments that cover interests, buying intent, location visits, survey answers, and brand loyalty, the platform also provides tools for creating custom audiences. Advertisers can integrate their existing customer data, including CRM, CDP, email, loyalty lists, and point-of-sale information, to develop tailored segments and enhance their reach within a timeframe of 5 to 10 days. TrueTargeting leverages XGraph for immediate scaling, enabling advertisers to engage with users across all devices, impacting over 865 million people in the United States alone. The various audience types available encompass intent-based segments (reflecting recent visits that signify in-market behavior), interest-based segments (related to visits to specific location categories within the previous three to six months), predictive visit segments (which forecast the likelihood of visiting a place in the next month), and survey-based segments (derived from responses that indicate category preferences). Overall, this comprehensive approach helps advertisers effectively target and connect with their desired audiences.
Description
Have you ever executed what you believed would be a perfectly targeted ad campaign, only to observe that it resulted in no increase in foot traffic? This situation is further exacerbated when you find yourself spending countless hours compiling a less-than-impressive report. It’s essential to move away from merely speculating about your target audience and questioning whether your campaigns will yield results. With VISIT Local, you can harness the power of precise location data to significantly enhance the performance of your advertising efforts. This user-friendly tool focuses on the three critical elements for engaging your ideal customers—identifying who they are, reaching them based on their physical movements, and evaluating the effectiveness of your campaigns on their behavior. With VISIT Local, the uncertainty regarding your target audience and how to connect with them is eliminated. Our platform features location data that's accurate to the nearest meter, giving you complete control over the specific places and dates, along with the capability to analyze data from the past 18 months. Additionally, you can easily define custom locations by drawing your own polygons, ensuring your audience targeting is as precise as possible. By leveraging these features, you can create highly motivated audiences with just a few simple clicks.
API Access
Has API
API Access
Has API
Integrations
DoubleVerify
Experian Connect
Infillion XGraph
LiveRamp
Oracle BlueKai
Semasio
TransUnion Digital Business Profile
TransUnion TruVision
Integrations
DoubleVerify
Experian Connect
Infillion XGraph
LiveRamp
Oracle BlueKai
Semasio
TransUnion Digital Business Profile
TransUnion TruVision
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Infillion
Founded
2008
Country
United States
Website
infillion.com/data/truetargeting/
Vendor Details
Company Name
Reveal Mobile
Founded
2015
Country
United States
Website
revealmobile.com/compare-visit-products/visit-local/
Product Features
Product Features
Location-Based Marketing
Audience Demographics
Beacons (BLE)
Contextual Marketing
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Marketing Automation
NFC
Personalization
Push Notifications
QR Codes
Reporting / Analytics
Social Marketing
Wi-Fi