Howl Integrations

Squirrel is an infrastructure platform for B2B affiliate marketing and price comparison designed specifically for digital publishers. It provides a connection between publishers and thousands of retailers across various global affiliate networks. The platform includes five primary offerings: - Widget, an embeddable tool that showcases live prices from retailers in the reader’s local currency, refreshing every 2 to 4 hours; - API, providing publishers with access to a comprehensive international product database that can be searched by keyword, ASIN, UPC, EAN, or SKU within more than ten countries; - Links, a free JavaScript snippet that autonomously identifies, corrects, and monetizes outbound retailer links throughout the entire site while prioritizing the publisher's affiliate accounts; - Insights, an analytics tool that consolidates affiliate performance data from all networks into a single dashboard, complete with reporting capabilities at the page, author, section, and country levels; - Marketplace, Squirrel's personalized retailer network that addresses monetization needs when publishers do not have direct partnerships. Additionally, Squirrel aims to empower publishers by simplifying the affiliate marketing process and enhancing revenue opportunities.