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Average Ratings 0 Ratings
Description
Integrate customer information from various online, offline, and third-party sources to develop a cohesive and dynamic real-time perspective of each individual customer. The Oracle Unity Customer Data Platform utilizes machine learning to recommend the most effective next steps within any current business workflows. It merges back-office and CRM data into a comprehensive 360-degree customer profile. By continuously collecting customer signals and updating the profile in real time, Oracle Unity ensures you have the latest insights about your customers at all times. Streamline and merge all your data sources—whether they are online, offline, or from first-, second-, and third-party origins—into a fluid and interconnected customer profile. Connect unique identities across multiple devices, channels, and platforms effectively. Leverage sophisticated privacy and identity management features to construct a unified and accessible profile. Furthermore, manage and enhance data quality by aggregating all information, including real-time behavioral signals, within a centralized repository, ensuring that your customer insights remain accurate and actionable. This comprehensive approach enables businesses to respond to customer needs more swiftly and effectively than ever before.
Description
Unlike other CRM platforms that only access a fraction of data from external systems, Maverick empowers you to identify, acknowledge, and reward your top guests—regardless of their booking source. With Maverick, hoteliers gain insights into their OTA clientele just as thoroughly as they do with direct bookings. The advanced guest management software compiles comprehensive profile information from the Windsurfer® CRS, ensuring that all data is matched and refined. This process creates intricate microsegments that enhance the effectiveness of guest communication strategies. Furthermore, Maverick features an intuitive integrated marketing solution designed for both email and text messaging campaigns, simplifying management tasks. The Profile Management tool plays a crucial role in organizing and consolidating guest data from various connected platforms, delivering an all-encompassing perspective on guest behaviors and preferences. Additionally, users have the flexibility to establish standardized fields and criteria for matching and merging profiles, further enhancing the utility of the software in understanding their clientele. Overall, Maverick stands out as a comprehensive tool for maximizing guest engagement and satisfaction.
API Access
Has API
API Access
Has API
Integrations
Accenture Cloud Trade Promotion Management
Argent
Cisco AnyConnect
Cognizant
Decimal
Deloitte Compliance Suite
EVOSYS TELEMATICS
Kinetica
Oracle Advertising
Oracle BlueKai
Integrations
Accenture Cloud Trade Promotion Management
Argent
Cisco AnyConnect
Cognizant
Decimal
Deloitte Compliance Suite
EVOSYS TELEMATICS
Kinetica
Oracle Advertising
Oracle BlueKai
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Oracle
Founded
1977
Country
United States
Website
www.oracle.com/cx/customer-data-platform/
Vendor Details
Company Name
SHR, Sceptre Hospitality Resources
Founded
1987
Country
United States
Website
shr.global/maverick-customer-relationship-management/
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling