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features
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support

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Description

Optimove, the most trusted Relationship Marketing Hub, empowers CRM Marketers to manage large-scale customer-driven journeys. Optimove automatically uncovers customer engagement opportunities and orchestrates self-optimizing customer experiences. It also accurately measures the incremental effect of all marketing interactions. Optimove helps brands like Penn National, JD Sports and Dollar Shave Club increase customer loyalty, retention and lifetime value.

Description

Intelligent Journey Orchestration represents a data-centric marketing approach that tracks customer behavior across multiple channels to achieve genuine one-to-one personalization in real time throughout the entire customer experience. The era when marketing dictated the customer journey has faded; nowadays, customers take the lead in a digital environment that demands businesses to not just fulfill their needs but to proactively identify and address those needs prior to them being voiced. Customer loyalty is increasingly granted to organizations that prioritize their clientele in every aspect of their operations. Marketing teams are evaluated based on their effectiveness in attracting customers, facilitating upselling and cross-selling opportunities, and fostering long-term customer loyalty through ongoing interactions. Nonetheless, companies have long recognized that without integrated access to comprehensive data, their marketing efforts risk devolving into a haphazard and uninformed guessing game, ultimately hindering their success. As customer expectations continue to evolve, the pressure on businesses to refine their marketing strategies intensifies, making the role of data integration even more critical in shaping meaningful customer relationships.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

3radical Voco
Airship
Attentive
CanopyDeploy
Extole
Kleene
Taxi for Email

Integrations

3radical Voco
Airship
Attentive
CanopyDeploy
Extole
Kleene
Taxi for Email

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Optimove

Founded

2009

Country

United States, England, Israel, Singapore

Website

www.optimove.com

Vendor Details

Company Name

Relay42

Founded

2010

Country

Netherlands

Website

relay42.com

Product Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Customer Engagement

Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content

Product Features

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Alternatives

Alternatives

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