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Description
Monitor your brand and reputation diligently, ensuring that your marketing, communication, and PR initiatives are quantifiable. Avoid relying solely on intuition and gain a comprehensive understanding of your situation. Utilizing the OBI Brand Monitor allows you to maintain a clear view of all discussions and mentions of your organization both online and offline. This strategic approach enables you to enhance your brand and reputation more effectively. Additionally, track the overall sentiment regarding your organization and its competitors. Whether launching a new campaign or facing a crisis, you can instantly observe the impact on sentiment and make necessary adjustments. Keep your organization informed through automated, data-driven reports that are fully customizable to showcase the information you deem essential. The success of media monitoring hinges on its user-friendliness, so you can select what aspects to track in real-time, determine where routine reports are adequate, and decide what can be managed through narrowcasting. You simply communicate your preferences to us, and we will create a tailored environment to suit your needs. This ensures that your monitoring efforts align perfectly with your strategic goals.
Description
Qualtrics Brand and Communication Research is an advanced platform built to help organizations strengthen their brand and improve marketing performance. It provides continuous brand health tracking, enabling businesses to monitor perception, awareness, and competitive positioning in real time. The platform allows teams to test creative concepts, including advertisements and messaging, before investing in production and media spend. By leveraging both human and AI-generated synthetic panels, companies can access flexible and scalable research options tailored to their needs. AI-powered analytics analyze data from various sources such as social media, customer feedback, and reviews to uncover actionable insights. These insights help marketers understand what resonates with their audience and refine their strategies accordingly. The system also supports cost optimization by reducing research expenses and delivering predictable budgets. Real-time alerts and dashboards ensure teams can quickly respond to shifts in sentiment or market trends. Additionally, the platform streamlines research workflows, making it easier to generate reports and insights efficiently. Ultimately, Qualtrics helps organizations create more impactful campaigns and achieve better marketing outcomes.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
OBI4wan
Founded
2011
Country
Netherlands
Website
www.obi4wan.com/en/products/media-monitoring/
Vendor Details
Company Name
Qualtrics
Founded
2002
Country
United States
Website
www.qualtrics.com/strategy/brand-research/
Product Features
Reputation Management
Campaign Management
Gamification
Response Management
Review Generation
Review Monitoring
Sentiment Analysis
Social Media Metrics
Social Media Monitoring
White Label
Social Media Monitoring
Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking
Product Features
Experience Management
Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis