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Description
Facilitating partnerships between retailers and brands to enhance customer value is essential in today's market. Through solutions that encompass omnichannel personalization, retail media, and data monetization, companies in the grocery, drug, and specialty sectors can thrive alongside their brand partners. The platform offers self-service customer analytics and targeted outreach, utilizing the power of automated data science. With AI-driven marketing interactions, businesses can engage with customers on a one-to-one basis across various channels effectively. Additionally, the platform provides seamless brand collaboration opportunities, allowing for monetization of data and media assets. By harnessing AI, NIQ Activate's retail media solution empowers retailers to improve their profit margins by streamlining the setup of their retail media network, featuring comprehensive data management, automated activation, and robust measurement & attribution capabilities. Furthermore, NIQ Activate equips retailers and brands to identify potential risks and seize opportunities for their promotional offers and advertisements proactively. By leveraging NIQ Activate's advanced predictive audience-building features, businesses can craft hyper-targeted advertisements that align closely with customer preferences while fulfilling brand objectives, ensuring a more effective marketing approach. This strategic integration ultimately leads to a more dynamic retail environment where collaboration flourishes.
Description
Introducing a revolutionary platform that converts your tangible products into intelligent, digital communicators, seamlessly integrating online and brick-and-mortar channels to reach customers wherever they are. The Connected Merchandise Platform automatically channels real-time data from every item through fixed readers, processing this information in the cloud to unlock a wealth of insights and innovative digital solutions. Allow us to present NanoBT, a groundbreaking long-range communication technology that operates entirely without batteries, effectively turning retail dreams into reality by enabling a constant stream of real-time data directly from your products. Its compact size allows for integration into virtually anything, while its cost-effectiveness means it can be embedded in a wide array of items. With NanoBT, there’s no need for scanning, guesswork, or manual processes—it's a complete game changer. Just envision the enchanting experiences you can offer your customers when all your products are interconnected, allowing for personalized product suggestions based on the contents of shoppers’ wardrobes. This level of interactivity is poised to redefine customer engagement in retail.
API Access
Has API
API Access
Has API
Integrations
Microsoft 365
Nielsen Marketing Cloud
QuickBooks Online
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
NIQ Activate
Founded
2014
Country
United States
Website
niqactivate.com
Vendor Details
Company Name
Nexite
Founded
2017
Country
Israel
Website
nexite.io/platform/
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling