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ease
features
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support

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Description

Matchbook serves as an innovative identity enhancement platform designed for advertisers and marketers, enabling them to correlate first-party data with fresh digital signals to improve their reach across multiple devices, optimize retargeting efforts, and enhance the accuracy of online-offline attribution. By leveraging vast amounts of aggregated, consented data derived from locations, IP addresses, and Mobile Advertising IDs (MAIDs), it creates precise identifier databases that facilitate the connection of physical locations with IPs and MAIDs, while also integrating additional spatial indices such as postal codes or geohashes. This powerful tool supports a variety of applications, including targeted advertising on connected TV (CTV/OTT), effective cross-software targeting and retargeting, account-based marketing strategies, evaluating campaign performance, enhancing identity graphs, and broadening audience reach beyond the confines of first-party data. Furthermore, Matchbook offers customizable matching parameters and historical context options, empowering clients to refine and personalize their results according to specific strategies and goals. As a result, advertisers can achieve a more cohesive and effective marketing approach across different channels.

Description

NetOwl EntityMatcher offers a reliable, swift, and expandable solution for identity resolution, taking into account not just the similarities in entity names but also critical attributes like date of birth, place of birth, address, and nationality. Additionally, it allows for identity resolution using social network details, including information about an individual's employer, spouse, or associates. Utilizing its proprietary search and indexing engine, NetOwl can combine evidence from various entity record attributes, providing a highly effective, scalable, and user-friendly approach to matching. Users can define application-specific business rules that dictate which combinations of record attributes need to be matched and establish the importance of each attribute. Furthermore, by incorporating our machine learning-driven multicultural and multilingual name matching solution, NetOwl NameMatcher, the system enhances the sophistication of name matching across different types of entities. This integration ensures that identity resolution maintains a high level of accuracy and adaptability in diverse scenarios.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

ArcGIS
Elasticsearch
Google Maps
IBM Cloud
Kibana
MarkLogic
Palantir Apollo
SolrCommerce
Tableau

Integrations

ArcGIS
Elasticsearch
Google Maps
IBM Cloud
Kibana
MarkLogic
Palantir Apollo
SolrCommerce
Tableau

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Matchbook

Founded

2018

Country

United States

Website

www.matchbookdata.com

Vendor Details

Company Name

NetOwl

Founded

1996

Country

United States

Website

www.netowl.com/identity-resolution

Product Features

Product Features

Alternatives

Alternatives