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Average Ratings 0 Ratings

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ease
features
design
support

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Description

HUMAN's Ad Fraud Sensor for Platforms delivers immediate, in-depth analysis of sampled impressions to assist your platform in eradicating fraudulent sources. By thwarting the efforts of fraudsters who employ advanced bots within the programmatic landscape, this tool safeguards your inventory's integrity, enhances your platform's reputation, and secures your revenue streams. It allows for clear visibility into supply sources that contribute invalid traffic to your platform. With the capability to detect invalid traffic (IVT) across various formats including desktop, mobile web, mobile in-app, audio, and connected TV, it significantly boosts inventory performance and value in the digital market. The HUMAN Ad Fraud Sensor is integrated into a comprehensive Advertising Protection Package designed specifically to defend your inventory. This specialized solution not only offers real-time insights but also fortifies your platform against evolving threats in the digital advertising space.

Description

VeraViews is an innovative advertising ecosystem that utilizes blockchain technology, centered on its unique Proof of View (PoV) system for identifying ad fraud. By implementing AI and machine learning for automated fraud detection, it effectively identifies invalid impressions and non-human traffic as they occur, utilizing predictive analytics and anomaly detection to safeguard advertising campaigns. The system ensures that all ad impressions are recorded on a secure distributed ledger, which provides an immutable, auditable trail that offers transparent and reliable campaign information for both advertisers and publishers. Furthermore, VeraViews is designed to seamlessly integrate with leading video platforms such as Brightcove and includes a comprehensive advertising solution, featuring a Supply-Side Platform (SSP) and ad exchange. Recently introduced in the UAE under the NextGen FDI initiative, this platform allows brands to connect with entirely verified human audiences through real-time bidding, ensuring the integrity and effectiveness of their advertising efforts while fostering trust in the digital advertising ecosystem. As a result, VeraViews not only enhances campaign performance but also promotes accountability in advertising practices.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Human Defense Platform

Integrations

Human Defense Platform

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

HUMAN

Founded

2012

Country

United States

Website

www.humansecurity.com/platform/solutions/ad-fraud-sensor-platforms

Vendor Details

Company Name

VeraViews

Founded

2017

Country

United Arab Emirates

Website

www.veraviews.com

Product Features

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking

Product Features

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking

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