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Description

Instead of traditional pre-purchase incentives, consumers can now view their CashBack eligibility throughout their shopping experience and choose how to redeem it after their purchase, with options including gift cards and cash, among others that will be introduced soon. This approach eliminates the outdated practice of applying generic discounts that compromise profit margins in favor of revenue. By offering enhanced values on gift cards to retain loyal customers, providing discounts to those who require them for conversion, and recuperating revenue from those who do not utilize the discounts, brands can effectively manage their sales strategies. Moreover, brands can replace conventional coupon offerings in their welcome series popups, emails, and SMS communications with CashBack incentives. Customers have the flexibility to redeem their CashBack either as cash through a Visa card or as a gift card for future purchases at the brand's store. Since not all customers redeem their CashBack, brands can reinvest the unclaimed amounts into more substantial offers, which ultimately helps to boost conversion rates and drive revenue growth. This innovative strategy not only attracts new customers but also enhances the shopping experience for existing ones.

Description

Brand loyalty is experiencing significant growth, with an impressive 67% of global consumers considering their favorite brand's loyalty program to be essential, while a mere 7% view it as unimportant. To cultivate enduring relationships and encourage customers to visit more frequently and spend more, it is crucial to implement highly personalized loyalty programs that acknowledge and reward specific customer behaviors. By defining, managing, and targeting tailored offers both online and in-store, as well as when customers are in proximity to your location, Marigold Loyalty simplifies the process of administering various incentives, including coupons, gift cards, discounts, cashback, sweepstakes, donations, and physical rewards. Additionally, recognizing members through a customizable tier system allows for the provision of personalized rewards that reflect their status. This approach not only incentivizes members with points for their transactional and engagement activities, such as completing purchase histories, participating in customer surveys, writing product reviews, signing up, and attending events, but also fosters a deeper connection between the brand and its loyal customers. Overall, these strategies enhance customer satisfaction and drive brand engagement.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Attentive
Marigold Engage+
Marigold Grow
Marigold LiveContent by Liveclicker
Shopify

Integrations

Attentive
Marigold Engage+
Marigold Grow
Marigold LiveContent by Liveclicker
Shopify

Pricing Details

$65 per month
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Fondue

Founded

2021

Country

United States

Website

www.getfondue.com

Vendor Details

Company Name

Marigold

Founded

2017

Country

United States

Website

meetmarigold.com/solution/marigold-loyalty/

Product Features

Product Features

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Loyalty Management

CRM
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management
White Label

Alternatives

Alternatives

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