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ease
features
design
support

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Description

Eversight Offer Innovation drives revenue growth through ongoing experimentation with novel promotions involving actual consumers. This solution operates as a Software-as-a-Service (SaaS) platform, easily integrating with current Trade Promotion Management (TPM) systems or functioning independently as needed. Utilizing Advanced Analytics and Diagnostics, AI-Driven Experimentation, and Smart Guidance and Tracking, it enhances the effectiveness of promotions on a large scale. Crafted for the needs of teams in revenue management, sales, trade marketing, and shopper engagement, Eversight offers a significant competitive edge by aligning various data sources, identifying offers that appeal to shoppers in real-time, and transforming insights into decisive actions. By enabling users to refine business outcomes through an intuitive workflow, Offer Innovation streamlines multiple datasets into a customized overview of your promotional efforts, allowing you to concentrate on critical challenges. Moreover, this platform empowers teams to remain agile and responsive in a rapidly changing market environment.

Description

For companies in the Consumer Packaged Goods (CPG) sector, trade spending typically ranks as the second highest cost, following the cost of goods sold. As consumer preferences and retail alliances evolve swiftly, these companies require enhanced capabilities to efficiently manage their trade promotion optimization efforts. The quest to optimize trade spending is complicated by various external elements, including fierce competition in the market, region-specific logistics, and compliance with regulations. Additionally, organizations encounter obstacles stemming from internal issues, such as fragmented data across multiple platforms (including ERP, POS systems, and syndicated data from sources like Nielsen), challenges in extracting insights from analyses conducted before and after promotions, and the common difficulties in fostering collaboration among teams in sales, marketing, finance, and demand planning. To tackle these challenges effectively, Wipro has developed its Promax® suite of solutions, which encompasses trade promotion management, optimization, and execution (TPM, TPO, and TPx), ensuring a comprehensive approach to trade spend management. By leveraging these solutions, CPG companies can navigate the complexities of trade spending with greater efficiency and effectiveness.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Datatron
Denodo
Facebook
Google Cloud Platform
HPE Consumption Analytics
IBM Apptio
Nielsen Marketing Cloud
PTC FlexPLM
Periscope S2G
Ubersmith

Integrations

Datatron
Denodo
Facebook
Google Cloud Platform
HPE Consumption Analytics
IBM Apptio
Nielsen Marketing Cloud
PTC FlexPLM
Periscope S2G
Ubersmith

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Eversight

Founded

2013

Country

United States

Website

eversightlabs.com/offer-innovation/

Vendor Details

Company Name

Wipro

Country

United States

Website

www.wipro.com/consumer-packaged-goods/wipro-promax/

Product Features

Trade Promotion Management

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management

Product Features

Trade Promotion Management

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management

Alternatives

Alternatives

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