Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Dawin, the pioneering video ad network platform in South Korea, boasts the most extensive video reach in the country and provides retargeting ads through ADID, interest targeting, and a cost-per-view-constructed method that charges only when a video ad is clicked or viewed for over 15 seconds. Additionally, d2 serves as a retargeting solution that displays banner ads by analyzing essential audiences who have engaged with video ads for the required duration after the initial Dawin advertisement. This approach proves highly effective not only for branding initiatives but also for campaigns aimed at boosting direct conversions. The performance-based non-compensating app installer (nCPI) generates quality traffic by integrating with prominent global advertising networks, enhancing efficiency in traffic selection to achieve desired outcomes in collaboration with major tracking systems. Furthermore, advertisers can leverage interest-targeting ads across all of Dawin’s offerings, utilizing data from customers who have engaged with either video or banner advertisements, thus maximizing their advertising impact in a competitive landscape.
Description
The Viant Advertising Cloud serves as a comprehensive suite of cloud-based tools designed to help marketers effectively target the most suitable buyers by utilizing valuable insights from premier data providers, facilitating omnichannel engagement, and assessing the contribution of advertising efforts to sales and other critical performance metrics (KPIs). Comprising three core applications, the Ad Cloud enables marketers to plan, implement, and evaluate their strategies within a unified set of people-centric solutions. Viant is committed to ensuring that brands can effortlessly oversee their campaigns without compromising transparency in their people-based advertising efforts. To support this commitment, we have integrated a variety of tools throughout the Ad Cloud, ensuring smooth workflows and clear visibility into advertising strategies and outcomes. Moreover, Viant provides direct access to the foundational technology that drives all applications within the Ad Cloud, reinforcing our dedication to empowering marketers with cutting-edge resources. This approach not only enhances campaign efficiency but also fosters trust and accountability in advertising practices.
API Access
Has API
API Access
Has API
Integrations
Eyeota
Ours Privacy
Proximic by Comscore
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
INCROSS
Founded
2007
Country
Korea
Website
www.incross.com/en/business/dawin/
Vendor Details
Company Name
Viant
Founded
1999
Country
United States
Website
help.viantinc.com/hc/en-us/articles/360008549794-Viant-Advertising-Cloud
Product Features
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization
Product Features
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization