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Description
Engaging customers has become more intricate as they demand personalized, consistent, and relevant interactions with brands across various platforms. While your customer engagement system should facilitate this process, many existing solutions are cumbersome and fail to fulfill the need for tailored interactions. A significant number of these platforms struggle to integrate essential information from different organizational data silos, which is crucial for responding to customer inquiries in real time across all channels. Pega Marketing represents a pivotal advancement in the landscape of customer engagement platforms. By incorporating advanced customer analytics and real-time business rules, Pega continuously assesses the context of every customer interaction, suggesting the most suitable offer, content, channel, and action to pursue. Utilizing Pega enables you to forge stronger relationships with your customers, shifting from mere segmentation strategies to a comprehensive approach to customer experience across all channels, thereby enhancing overall satisfaction and loyalty. Moreover, this innovative platform empowers businesses to adapt swiftly to changing customer needs and preferences, ensuring a more dynamic and responsive engagement strategy.
Description
Rather than focusing on broad, outbound offers, engage in tailored, one-on-one marketing during your interactions with existing customers. Pega’s next-best-action methodology assesses various factors such as sales, service, risk, retention, and operational priorities in real-time to refine your communications. This empowers marketers to distinguish customers who exhibit potential for growth more effectively. By implementing Pega’s next-best-action strategies, you ensure that each customer receives the most appropriate action designed to increase your bank’s share of wallet. However, successful next-best-action strategies hinge on more than just internal customer data and transaction histories. The integration of real-time data from prevalent platforms like Hadoop, Cassandra, and Equifax allows you to enhance your strategies and gain a more comprehensive understanding of each customer. Consequently, this enriched data stream significantly improves your ability to make informed decisions in customer engagement.
API Access
Has API
API Access
Has API
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Pegasystems
Founded
1983
Country
United States
Website
www.pega.com/customer-engagement-platform
Vendor Details
Company Name
Pegasystems
Founded
1983
Country
United States
Website
www.pega.com
Product Features
Customer Engagement
Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content
Product Features
Marketing Automation
A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking
Social Media Advertising
Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions
