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Description
CODA (Consumer Data Analysis) is an analytics solution specifically designed for the Fast-Moving Consumer Goods (FMCG) and Retail industries, focusing on the enhancement, clarification, and examination of vast datasets.
With CODA, users can gain insights into various aspects such as:
Market share of brands and competitors,
Distribution metrics,
Comprehensive analysis of categories and sub-categories,
Performance metrics for leading stores and SKUs,
Analysis of market trends,
Evaluation of New Product Development (NPD),
Assessment of pricing strategies,
Impact of promotions on sales growth,
Geographical performance trends,
Analysis of different store formats,
Tracking outlet shares alongside shelf share metrics.
This tool empowers businesses to make informed decisions by leveraging extensive data analysis.
Description
Vectaury harnesses the potential of geolocation data to enhance the marketing effectiveness of retailers both at individual stores and across their networks. With a suite of decision support tools at your disposal, you can effectively implement strategic initiatives in marketing, communication, and network management. Gain unparalleled insights into your point of sale by analyzing factors such as its catchment area, customer demographics, and competitive influences. This allows for the measurement of the actual influence of both digital and traditional advertising on in-store traffic, leading to a more refined media mix optimization. Additionally, the platform offers a decision support tool specifically designed to boost the likelihood of successfully establishing new retail locations, ensuring a strategic approach to expansion. By leveraging these insights, businesses can make informed decisions that not only enhance current operations but also pave the way for future growth opportunities.
API Access
Has API
API Access
Has API
Screenshots View All
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Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Submarine Insights
Founded
2017
Country
United Arab Emirates
Website
submarineinsights.com
Vendor Details
Company Name
Vectaury
Founded
2014
Country
France
Website
vectaury.io
Product Features
Product Features
Location Intelligence
Behavioral Analytics
Data Visualization
Demographic Data
Geocoding
Geofencing
Location Tracking
Predictive Analytics
Trade Area Analysis
Store Locator
Analytics
Automatic Location Detection
Directions
Distance Calculation
Event Promotions
Mapping
Product Search Filtering
Promotions / Coupons
Search
White Label