Compare BrandMap® 10 vs. Columns

Worldwide, professional researchers prefer a user-friendly and swift tool for the analysis and creation of presentation-ready biplots, correspondence maps, mdpref, and MCA maps. This powerful 64-bit software is compatible with both PCs and MACs. Our unique Brand Projector I enables users to compute and visually represent the necessary attribute alterations for repositioning a brand (column) to any desired location on a map. In addition, Brand Projector II offers researchers the ability to modify attributes (rows) interactively, allowing them to observe the corresponding movement of the brand (column) in real-time. This dynamic interaction enhances the understanding of brand positioning strategies significantly.

Columns allows users to integrate a variety of data sources, such as spreadsheets, Excel files, uploaded CSVs, databases, and various services. Utilizing artificial intelligence, Columns offers query recommendations and transforms data into insightful visual narratives through its cloud-based system. The platform empowers users to collaborate on visualizations using design tools, voice commands, and shapes, enabling the creation of aesthetically pleasing visual stories. Ultimately, you can share your creations with your audience through multiple channels, including web, email, messaging, or presentations. As a storyteller, you are encouraged to enhance your impact by incorporating shapes, colors, annotations, and animations to craft engaging narratives. Additionally, Columns simplifies communication within teams; by integrating with Slack, sharing your work and receiving instant feedback becomes just a click away. This streamlined approach fosters collaboration and ensures that your insights reach the intended audience effectively.