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features
design
support

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Description

Affinity Answers merges extensive behavioral insights with the largest social dataset globally to validate online activities including browsing, e-commerce, searches, and mobile intent, leading to the creation of custom audiences that surpass purchase-based segments by an impressive average of 55%. Users can specify their target criteria, including desired audiences, timelines, geographic locations, channels, and budget, and will receive tailored audience definitions that come with targeting filters, estimated reach, and unique intent scores within just 1 to 2 business days; after approval, these audiences can be activated on demand-side platforms such as DV360 and The Trade Desk within a span of 7 to 10 days. This system is capable of generating an infinite variety of persona-level segments, including competitive conquest groups (for instance, customers of competitors to USAA), psychographic cohorts (like followers of prominent influencers), groups showing purchase intent (such as enthusiasts of bacon), and audiences focused on topical news (such as readers of political news), all accessible through either an API or a user-friendly web interface. The versatility of Affinity Answers empowers marketers to create highly specialized segments tailored to their specific needs.

Description

Utilize G2 Buyer Intent data to pinpoint prospective clients, allowing you to connect with them using tailored messages at the most opportune moments. Boost your sales frequency and volume by leveraging the most effective intent data available. Discover which companies are exploring your product, related categories, and competitors on G2, enabling you to identify the ideal individuals to approach within those organizations. Engage with prospects while they are conducting their research, as this timing can lead to larger and more successful deals. By harnessing Buyer Intent data, you will identify the companies actively viewing and evaluating your G2 profile, which helps you optimize your outreach strategy. Make sure to customize your communications, as the most effective marketing resonates when it is both targeted and personalized. G2 Buyer Intent reveals the firms investigating your offerings, empowering you to develop account-based marketing campaigns that address their specific requirements and challenges. This approach not only enhances engagement but also significantly increases the likelihood of successful conversions.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Adobe Marketo Engage
Bombora
Clearbit
Dreamdata.io
Facebook
G2
HubSpot Marketing Hub
Instagram
Intentomatic
LinkedIn
LinkedIn Sales Navigator
Pype Intelligent CRM
Reddit
Tapistro
Terminus
The Trade Desk
TikTok
Triblio
Unify
X (Twitter)

Integrations

Adobe Marketo Engage
Bombora
Clearbit
Dreamdata.io
Facebook
G2
HubSpot Marketing Hub
Instagram
Intentomatic
LinkedIn
LinkedIn Sales Navigator
Pype Intelligent CRM
Reddit
Tapistro
Terminus
The Trade Desk
TikTok
Triblio
Unify
X (Twitter)

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Affinity Answers

Country

United States

Website

www.affinityanswers.com/data/

Vendor Details

Company Name

G2.com

Founded

2012

Country

United States

Website

sell.g2.com/data

Product Features

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Product Features

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Alternatives

Alternatives

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