Best Web-Based Advertising Software of 2026 - Page 21

Opteo, a Google Ads optimization tool, offers suggestions for improvement based on account monitoring and supported by statistically relevant data. Recommendations can be implemented in one click. They are presented in priority order. Opteo automatically pushes Google Ads changes without having to switch between interfaces. Manage keyword bids, budgets, optimizations, ad schedules, real-time alerts and analysis of search terms. Opteo offers over 40 optimizations.

RTB House is a global leader in providing cutting-edge marketing technologies to top brands and agencies across the world. At the heart of its success is a proprietary ad-buying engine, the first in the world to be fully powered by Deep Learning algorithms. This innovative technology enables advertisers to achieve exceptional results by optimizing ad campaigns and reaching their goals at every stage of the customer journey, from awareness to conversion. With RTB House’s advanced capabilities, businesses can drive better performance, improve targeting accuracy, and create more personalized experiences for their audience. By leveraging the power of Deep Learning, RTB House transforms digital advertising, delivering impactful, data-driven solutions that maximize return on investment and campaign effectiveness.

Keen is shaping the future of marketing mix by providing a comprehensive system that integrates both historical analysis and forward-looking, prescriptive planning, ensuring that marketers can continually refine their spending decisions across various channels while linking them to financial outcomes. This enables businesses to quickly adopt data-driven strategies and incorporate new information on the fly. With Keen’s marketing elasticity engine, users can explore all available channels, including those previously untested, allowing for informed scenario planning that aligns with both financial objectives and risk management. When considering marketing metrics, one often thinks of marketing mix models or multi-touch attribution methods to assess past effectiveness. However, the challenge lies in identifying the best opportunities for future initiatives, particularly in uncharted channels or during times of significant uncertainty, such as during a pandemic. Keen’s SaaS platform empowers users to forecast future performance accurately across all channels, enabling them to make wiser, growth-oriented decisions. This innovative approach not only enhances strategic planning but also helps marketers navigate the complexities of an ever-evolving market landscape.

Fixel is an automated segmentation tool that ranks your website audience according to their engagement level. Our platform analyzes how users interact with your website and then uses advanced machine learning algorithms to highlight the most important visitors.

Monitor, evaluate, and enhance your digital marketing efforts effectively. Over 7,000 marketers have chosen Improvely to track their outcomes and uncover fraudulent activities. This platform pinpoints the origin of every registration and purchase, whether from a promotional initiative or other avenues. With robust monitoring systems, it scrutinizes each click for any signs of potential fraud. You can receive immediate alerts about possible click fraud, enabling you to safeguard your advertising expenditures. Improvely provides detailed profiles for each visitor, allowing you to understand the genuine individuals engaging with your site. By identifying your most valuable customers, you can target similar audiences more effectively. Whether you are working solo, collaborating with a team, or managing clients, Improvely offers features like team logins, personalized client reports, and various export tools tailored to your organization's needs. Furthermore, the platform illustrates user journeys toward conversion and highlights where potential sales are lost, while funnel reports detail user movement through various steps on your website to enhance overall performance. This comprehensive approach ensures you are equipped to make data-driven marketing decisions that can significantly improve your return on investment.

Discover the premier software solution for creative agency management across Australia, New Zealand, the APAC region, the UK, and the USA. If you seek a comprehensive software platform to streamline all aspects of your creative agency operations in these regions, Pegasus Systems is your optimal choice. Our cutting-edge software allows you to oversee your processes and campaigns effortlessly, all from a single, user-friendly interface. You only need to input your data once, and Pegasus will manage everything else for you. With our agency management solutions, you can automate your business operations efficiently. Pegasus empowers you to accelerate your workflow, conserve valuable time, and reduce expenses, fostering better growth for your agency. As a cloud-based SaaS provider with over thirty years of experience supporting agencies in campaign management, we have honed our expertise. With our reliable creative agency management software, tackling even the most complex projects and campaigns becomes straightforward and manageable, ensuring your agency can thrive in a competitive landscape.

Experience the ease of managing your clients with the DashClicks ecosystem, which simplifies marketing, selling, fulfilling, and servicing. With our integrated applications, you can establish organized processes, automation, and, most importantly, scale your business effectively. This will not only save your team countless hours of unnecessary discussions but also enhance client retention. Your clients will have visibility into their campaigns, analytics, leads, and much more, all through their personalized accounts. Rather than struggling with a patchwork of incompatible software, let our ecosystem liberate you from daily tasks, allowing you to reach your goals more efficiently. Our comprehensive software platform elevates your technology stack, creating a seamless experience. The range of opportunities is limitless with our suite of apps, integrations, utilities, API, and Zapier, all designed to work together seamlessly. By utilizing the DashClicks ecosystem, you can save time, accelerate your goals, and provide a transformative experience for your clients and team alike. Ultimately, it serves as the singular solution where your entire team can collaborate effortlessly.

The Growth Model of LXRGuide is derived from more than 7 million hours dedicated to achieving consistent double-digit revenue growth through paid search for e-commerce enterprises globally. By registering with LXRGuide, you gain access not merely to a self-service tool, but rather to a validated system designed to enhance your e-commerce sales. This Growth Model is specifically crafted for small business marketers eager to manage their paid search initiatives while still benefiting from expert insights and support as they expand their campaigns. Recognizing that business managers using LXRGuide often have limited capacity to navigate the intricacies of paid search, the platform stands out by offering personalized onboarding assistance and product training with a dedicated customer success manager. This unique feature guarantees that users won't have to deal with multiple representatives, as a single manager will ensure that all inquiries are handled efficiently and effectively. Additionally, this personalized approach fosters a deeper understanding of the platform, empowering businesses to make the most of their advertising efforts.

Simplified campaign handling and effective enhancement for Sponsored Ads, driven by Artificial Intelligence, are at your fingertips. Elevate your Amazon PPC efforts with our advanced Ad Optimizer, which serves as your essential resource for navigating the vast waters of Amazon Ads successfully. Launch your Amazon PPC journey on the right foot by maximizing the potential of Sponsored Ads and Amazon DSP through our innovative tool and experienced Managed Service Team. We provide comprehensive support, covering everything from strategy development to ongoing campaign management, ensuring your success at every step of the way.

RollWorks can help you grow your revenue, whether you're just starting out or scaling up. Account-based programs deliver the right message to the right audience on the right channel at exactly the right time. No matter what your goal, you can turn your target accounts into new business opportunities or expansion. Your marketing plans will be built upon this foundation. Identify your ideal customer profile and target accounts. Find key contacts. Run effective cross-channel campaigns. With ads and automation, engage your ICP, target accounts and key buyers. You have full visibility into your impact. You can measure the effectiveness of your ABM at both an account and contact level. This ABM planning template deck is ready-to-go and boss-approved. It will help you get major props at your next meeting. It was created by us for you to make it yours.

ContentCal, a company under the Adobe umbrella, simplifies the process of managing your content marketing and social media strategies, allowing you to channel your energy into creativity and strategic planning. It enables synchronization across multiple channels and teams, streamlining communication and enhancing engagement efforts. With a focus on ensuring seamless global and regional content visibility, it facilitates the effective execution of campaigns. The platform is intuitively designed, allowing users to become proficient in just 15 minutes. You can create, curate, share, draft, and organize your content and campaigns on a worldwide scale. It also allows for the comparison and sharing of best practices, providing insights into what strategies yield the best results and when to implement them, while offering robust reporting on post-performance across the organization. Additionally, users can manage inboxes and track mentions and messages across various channels. Established by a group of agency marketers, ContentCal emerged from the desire for straightforward yet advanced tools to create and disseminate content, along with the need to share that content for client feedback and approval seamlessly. This approach fosters collaboration and enhances the overall efficiency of the content creation process.

The advertising platform offered by Facebook and Google is tailored specifically for organizations with multiple locations. We understand the difficulties that franchise, retail, restaurant, and other multi-location businesses encounter when it comes to creating, executing, and evaluating digital marketing campaigns. The Brand Amplifier is crafted to meet the demands of both headquarters and individual local markets, ensuring enhanced overall results for the organization. Launch national campaigns that are automatically adapted and optimized for each of your local branches. By allowing local teams to engage in campaign efforts, you can reveal untapped advertising funds and boost the overall marketing budget for your brand. Search and social media advertising tailored to local needs generates more leads that transition into a greater number of customers. Equip your local teams to manage localized social media and search marketing while ensuring brand consistency and high quality. Track both national and local performance metrics by campaign, including leads, cost-per-click, cost-per-lead, and return on investment, to gain valuable insights into your marketing effectiveness. This comprehensive approach helps in maximizing the impact of your advertising strategies across all locations.

You don’t need to be an expert in PPC to effectively reduce your ACOS and enhance revenue with our robust Amazon PPC software and resources. Our specialized Amazon PPC Software Tool guarantees that you'll consistently have the optimal bid, regardless of market fluctuations. It empowers you to improve the management of your keywords, bids, and campaigns with an effective strategy in place, eliminating the requirement for prior PPC expertise. This comprehensive toolkit enables you to oversee, automate, and track your Amazon campaigns continuously. Utilizing a proprietary bid optimization algorithm, our tool analyzes your conversion data to make daily micro bid adjustments, ensuring you achieve your desired ACOS. With just a click, you can enjoy profit-enhancing bid optimization. Additionally, our negative keyword feature meticulously reviews every keyword from your ad campaign over the last six months, identifying inefficient keywords and automatically designating them as negative, allowing you to reap the benefits effortlessly. Experience the ease of managing your Amazon campaigns successfully without the need for extensive knowledge.

We identify the most effective keywords, optimize your AdWords bids automatically, prevent click fraud, and excel beyond any pay-per-click rivals in the market. Our approach involves assessing and analyzing visitor behavior on your website prior to their purchase decisions, leading to enhancements in your site rather than just your advertisements. TEA Software caters to businesses that prioritize their website traffic quality; it serves as a traffic quality management tool that delivers valuable insights into click traffic performance. Unlike traditional analytics platforms, TEA Software assigns a visitor threat score for all users and an engagement score exclusively for genuine visitors. This innovative tool can detect invalid traffic and trace it back to its origin, providing you with immediate access to detailed and actionable data, which facilitates quick decision-making and maximizes your return on advertising investments. Furthermore, with TEA Software, you can ensure that your marketing efforts are directed towards attracting high-quality traffic, ultimately enhancing your online presence and profitability.

Adbeat offers exceptional insights into the intricate realm of digital marketing. It's no surprise that top-tier companies such as Box, Ancestry, and Lending Tree rely on Adbeat for their advertising strategies. This platform enables advertisers to analyze their direct competitors' approaches and performance. In addition to monitoring ads and the messaging strategies employed, Adbeat provides detailed information about traffic sources, including media purchasing methods and the publishers involved in ad placements. As your business expands, Adbeat guides you in optimizing your advertising expenditures. Transforming raw advertising data into actionable competitive insights is a complex task, necessitating the operation of over 40 data centers and hundreds of advanced servers. With Adbeat, you can uncover your rivals' most lucrative publishers, effective ad copy, and high-converting landing pages. By emulating these successful strategies, you can enhance the profitability of your display campaigns. Moreover, leveraging competitive insights from a vast pool of more than 15,000 advertisers and publishers empowers you to refine your advertising efforts even further. Ultimately, Adbeat equips businesses with the tools they need to navigate the competitive advertising landscape with confidence.

The fast-evolving video industry presents endless monetization possibilities for those who can stay on top of trends. Vidazoo serves as a valuable partner in helping you continuously adjust, progress, and maintain a competitive edge. Our innovative and flexible team prioritizes your requirements and is committed to ongoing enhancement. With a focus on knowledge sharing and optimizing revenue outcomes, our specialists strive to ensure your video experience is seamless and effective. Our technology, which is performance-driven and data-oriented, tackles key issues crucial to publishers, such as content oversight, revenue optimization, and ensuring quality and safety. Additionally, we believe in fostering long-term partnerships that empower you to thrive in this dynamic landscape.

StitcherAds delivers a retail and eCommerce-focused platform that enhances incremental sales both online and in physical stores across leading social media platforms. We equip you with innovative tools to craft eye-catching, effective, and brand-aligned advertisements that resonate with audiences. Our adaptable platform enables marketers to seamlessly design and launch stunning, customized advertising campaigns at scale. With unparalleled expertise in performance marketing, StitcherAds also offers extensive support and guidance. Our team shares industry-specific best practices and profound insights into social platforms to guarantee the success of your campaigns. We empower brands to drive outcomes throughout the entire sales journey—whether your goal is to attract new customers, engage buyers ready to make a purchase, or reconnect with previous clients. By blending brand-consistent design features into personalized, direct-response ads, our platform streamlines the sales process, boosts conversion rates, enhances return on ad spend (ROAS), and raises brand visibility in the market. This comprehensive approach ensures that your advertising efforts are not only effective but also aligned with your brand identity, fostering long-term relationships with your customers.

The ScroogeFrog™ service is specifically developed to combat click fraud, ensuring that advertisers get genuine traffic for their investments. By preventing ad impressions from fraudulent referrals and filtering out sites that generate unsuitable traffic, ScroogeFrog helps optimize your advertising expenses. It utilizes over 20 user characteristics to accurately identify individuals, maintaining this recognition even if the user alters their IP address, changes their browser, or deletes cookies. Additionally, ScroogeFrog™ tracks user interactions on the site post-click by analyzing unique devices through evercookies, which act as digital fingerprints. Consequently, advertisers can allocate their budgets toward authentic impressions and clicks, ensuring that only genuine users engage with their ads rather than competitors or bots intent on depleting resources. This proactive approach significantly lowers advertising costs by minimizing the exposure to fraudulent clicks and unwanted visitors. Ultimately, ScroogeFrog™ not only protects your advertising investments but also enhances the overall efficiency of your marketing strategy.

GS PubSense stands out as the premier DFP reporting tool available, delivering publishers a comprehensive reporting ecosystem tailored for their advertisers. This DFP reporting solution features a user-friendly advertiser management system that can be seamlessly integrated with your DFP in mere seconds. With well-structured and accessible reports, advertisers can save significant time while gaining insights. They can easily access standard metrics and filter data by various parameters, including countries, creatives, and devices, while also being able to preview the ads themselves. Our DFP Reporting Tool simplifies the reporting process, ensuring that your DFP reports are as straightforward as possible. Additionally, we offer a built-in advertiser management system, complemented by a user-friendly reporting interface, which streamlines the entire experience. Furthermore, our User Consent manager for DFP is designed to help you ensure compliance with the EU GDPR regulations concerning your advertising practices. This makes GS PubSense not only efficient but also a responsible choice for advertisers navigating today's digital landscape.

The AdSpirit ad server provides a comprehensive suite of features designed to meet all your advertising needs. To give you an insight into the extensive capabilities of the AdSpirit ad server, we present a brief overview of its functionalities. With integrated video advertisements from AdSpirit, you are guaranteed to capture the full attention of your intended audiences. Video content is trending, and AdSpirit makes it easy to leverage this medium effectively. You can effortlessly create, optimize, and analyze video campaigns using AdSpirit's user-friendly interface. To help you target your audience as precisely as possible and minimize wastage, AdSpirit offers a range of campaign optimization tools. Additionally, AdSpirit ensures that you stay informed and have a clear view of all relevant data at your fingertips. Unlike many other platforms, where you need to generate reports and wait for results, AdSpirit allows you to access your statistics instantly with just a click, providing you with real-time and comprehensive data. This immediate access to information empowers advertisers to make quick decisions and adjustments for improved campaign performance.

Get cross-channel account management in a single platform! You can manage multiple advertisers from one platform. You can also link cross-channel advertising accounts and group them under one entity. Right now, we support Google Analytics, Facebook ads, and Google Ads. If you think you need separate online marketing dashboards to manage each digital campaign that runs on a different platform, think again! Kintegra allows you to access important campaign data via a single dashboard. You can also customize dashboards with any combination of digital marketing metrics and powerful filters.

Safeguard the foremost brands on the internet by enhancing click-through rates while reducing cost-per-click through the detection and elimination of harmful advertisements targeting your most frequented branded search terms. Shield your affiliate marketing from exploitation by actively monitoring and removing unauthorized ads that may impact your reputation. Our system continuously oversees the online promotions of your partners and affiliates to defend against detrimental brand infringements and potential regulatory challenges. BrandVerity meticulously examines thousands of search engine results pages across various regions daily, delivering comprehensive reports detailing any violations. The platform simplifies the process of taking action, offering features like bulk removal requests to search engines and ready-to-use email templates for non-compliant partners. Additionally, our Customer Success Managers, who are specialists in PPC compliance, are available to assist you with the setup and implementation, ensuring that you reach your compliance objectives effectively. This dedicated support is crucial in navigating the complexities of online brand protection.

Efficiently purchase and oversee cross-media campaigns utilizing a media buying platform specifically designed for advertisers and agencies. Enhance both direct and programmatic revenue streams through a fully integrated advertising sales solution tailored for publishers and agencies alike. Stakeholders can seamlessly plan, implement, and control campaigns via a personalized self-serve advertising portal. This solution caters to both direct and programmatic advertising, incorporating connections to prominent ad servers, ad exchanges, SSPs, and DSPs. It also offers comprehensive features for managing print advertisements, including a detailed real-time booking calendar for streamlined campaign oversight. All essential out-of-home advertising functions are encompassed, ensuring effective inventory and price management. ADvendio operates on the Force.com® platform, benefiting from the reliability and scalability associated with a reputable name in cloud technology. This robust platform allows us to meet diverse business requirements through powerful APIs and mobile-friendly tools, making campaign management more efficient than ever before. Furthermore, the user-friendly interface ensures that even those with limited technical expertise can easily navigate and leverage its capabilities.

MakeWebBetter Connect is an intuitive platform that empowers businesses to automate workflows and seamlessly integrate essential applications such as HubSpot, Shopify, and Mailchimp. With its no-code/low-code approach, users can set up custom workflows and automations quickly, improving efficiency and operational productivity. The platform supports real-time data syncing, smart automations, and customizable integrations, all without the need for coding expertise. MakeWebBetter Connect allows teams to stay focused on driving business growth by eliminating tedious tasks, making it an essential tool for businesses looking to optimize their processes and scale efficiently.

ironSource Luna is the world’s first cross-channel app marketing platform with built-in automated creative production. Luna’s core products enable app marketing teams of all sizes and categories to produce insight-driven interactive creatives at scale, deploy them across major marketing channels, and optimize their performance with comprehensive analytics and automation - all in one place. Luna combines the capabilities of Luna Labs and Bidalgo, both acquired by ironSource in 2021.